Airbnb’s dark growth history how to get an early blowout growth with Growth Hack

editor’s note: This article comes from XDash, product manager of the former grand Innovation Institute, technology blog, author of synchronization, and guest author of PingWest. The Department of probation section is being written in the book. If you are interested in this topic after reading, please pay attention to the author’s micro-blog: @XDash or WeChat: ifanbing. About the progress of this book, you can pay attention to the WeChat public number ID:growthhackerbook.

below is the text of the article:

in 2007, two designers, Brian Chesky and Joe Gebbia, who lived in San Francisco, USA, were troubled by their lack of rent. They plan to rent out the attic to earn some extra money. The traditional approach is to post on the Craigslist website. "But we don’t want to do that, because it would be cold to make the same routine in Craigslist, so we’re going to build a website ourselves."."

at that time there was a design exhibition in the city, and the hotels around it were fully booked. They quickly built a simple website to drum up a "family inn" business. The site contains photos of three bed mattresses placed on the floor, and promises to serve home made breakfast. Soon they got 3 tenants, each paying $80. A week later, they began to receive e-mail from people all over the world, asking when they could enjoy such services in other popular destinations in the world, including Buenos Aires, London and japan.

they copied this approach to other large gatherings, such as SXSW, and allowed people to pay online via credit cards. During the Democratic National Rally in 2008, Obama delivered one hundred thousand people’s speeches in Colorado, Denver. At that time the city’s only 30000 hotel rooms, so Airbnb timely choose again in front of the public high-profile, once received high flow and attention – although quite some time thereafter gradually attributed to silence.


time to dial seven years, when the Aired & Breakfast has become a world-renowned Airbnb. The room booked at night was even bigger than Hotel tycoon Hilton. By the spring of 2014, Airbnb had more than 10 million users, 550 thousand rooms, and a valuation of $10 billion.

early fund raising

At the start of the

project in 2008, several founders needed to find ways to get started. At first, they tried to shore up their own businesses by buying their own fringe business, buying plenty of boxed cereal, and redesigning two presidential election themed packages – Obama and Mccain. They sold at $more than 40 a box at the fall show

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