According to media reports WeChat
number of users has exceeded 600 million! Believe in WeChat will become an important marketing channel in the near future, many companies have launched a micro signal, but the 99% are not the person responsible for the operation of the micro signal, love cooking enterprises responsible for the operation of WeChat subscription number is about half a year, increased from 0 to 18000 fans. The average daily increase of 100 people, in order to more people can understand the business of WeChat public platform can effectively help the operation, I decided to share in more than half a year of actual combat experience.
1, understanding the difference between subscription numbers and service numbers
enterprise subscription number can send a message every day, service number only a month to send a message to the ordinary enterprises, with the service number is generally not realistic, because your hair once a month, customers may already have forgotten you, depending on your specific needs, because the service No. to provide more powerful than the subscription number, service number can apply as a custom menu.
2 and WeChat do for the enterprise,
WeChat marketing essence is interactive, pass value, maintain old customers, influence new customers, many enterprises use WeChat as propaganda tool, every day advertising sent on time, so micro signal is lifeless.
3, make good use of the information "read the original",
this is very easy to ignore the details, we all know that WeChat information in no way to put a hyperlink, only in the "read" can be put on a hyperlink, through the "read" can increase the customer to the enterprise mobile phone website, can also link before sending WeChat information.
4, WeChat public platform settings keywords automatically reply
every time you send the article based on the corresponding keywords, such as the input "1000", "enterprise access to WeChat public platform subscription operations ten secret", enter "m" to see the article directories, in addition to just everyday settings, can also see the customer’s question in "real-time news", put some questions together, the keyword set, for customers to push the answer, saving time for communication service.
5, WeChat two development,
wants to provide customers with more convenient functions through WeChat, only through two development, such as customer inquiries, product information, or with the customer CRM system corresponding to remind customers and so on.
personal advice WeChat combined with enterprise mobile sites, such as the answer keywords, "company introduction", in the interface to achieve the introduction of the mobile phone version of the company sent to WeChat among them.
6, every time you push WeChat, do not exceed 3 text messages
if you push too much information, there’s no point. If you focus on telling a client something, just send a message. Remember, the information in the picture can not be too much, 3 within the more appropriate, picture size to be controlled at 50K>